5 Steps to Happy Clients

Every week I spend at least five hours on the phone interviewing my client’s customers. Most of this research is intended to help my clients understand their customer base and increase customer satisfaction and drive sales. There are tremendous benefits to this research that go beyond helping my customers serve theirs better. Their advice contains valuable recommendations that anyone can use to stay more customer focused. Here are five ways you can stay on top of the sales skills customers value most:

1. Be ProactiveWhen I ask my clients customers about the most important assets a salesperson can have, they often mention a proactive approach. This applies to any area of the salesperson’s company that serves the customer; from the customer service department to billing.

When things go wrong it becomes the ultimate opportunity to show them that what you promised in the first place is what they will get. You build trust is more easily when a problem is solved fast rather than if there are never any problems at all. And trust isn’t just built by responding to problems, it could just be a question that needs to be answered. Each customer wants to feel like they are the most important person on your list.

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